For the Media
BUB is a company located in the Greater Philadelphia that designs quality coats for canines. BUB has solved numerous problems with it's innovative design; easy on and off, no slippage, freedom of movement, and fully covered belly.
About Founder, Leanne Rottler
Leanne Rottler was a former IT entrepreneur before fouding BUB dog. From '96 to '09 Leanne ran Verve Internet Solutions, a web design and development firm focused on helping nonprofits and educational institutions find solutions to their Internet needs. In '09, Leanne helped to found BoardEffect, a software solution for Boards of Directors/Trustees originally created by Verve, but later successfully spinning off to form a company.
Leanne has spent years looking for practical solutions to problems,whether IT or other. So, when shopping at home for a good coat for her Bischon Frise with a short haircut, it was tough to settle for something less than ideal. Leanne had encountered a terrible snow storm while vacationing in Europe. The storm prompted her to get to the closest shop and to purchase a coat for her Bichon Frise, Aldo "Bub" The coat had many good features, one being a fully covered belly. It was disappointing not to find something similar when back in the States. As in the beginning of many successful stories, she decided to create her own coat. This coat;
- Had to be easy to get on and off
- Shouldn't slip from side to side with vigorous movement
- Couldn't restrict movement in any spot where it touched the dog's body
- Shouldn't use hook and loop (Velcro) closures because of innate problems with grabbing hair and losing effectiveness
- Had to fit perfectly without "popping up," when the dog sits or leans down
One year later, after prototyping and testing, BUB dog was born and BUB coats were being offered to the public.
Our Dog Coat Giveaway "Stop the Shivering" Campaign
BUB is widely known for it's successful social media campaign. Termed Stop the Shivering, this campaign is designed so that for every 20 people that set their profile to "like," BUB earns, 1 coat is donated to a worthy rescue organization. The coats normally go home with dogs that are being adopted or fostered. This is a great example of a successful social media campaign.
As of July 2, BUB has over 900 Facebook fans. Most notably, with one ad, BUB generated over 400 fans over the course of 2 days.
Our Vision
BUB wants every family to purchase a quality coat for their short-haired breed or close-cropped bud.
BUB believes that real dogs do wear coats, despite the mistaken belief that lumps outerwear with "fashion dog dressing."
BUB offers a wide selection of styles, and offers an unparalled selection of personalization options.
The BUB team envisions outfitting most dogs that need to romp in the snow, trod in the rain, jump in agility exercise, track in the cold brush, and simply take a stroll.
For More Information
Contact Leanne Rottler, Founder and Creative Director, BUB dog
1. 866. 897. 0882 or 267. 242. 1521
