Promoting Your Responsible Dog Ownership Day (RDOD)

One way to promote your RDOD to local area residents is to obtain a list of current dog owners from your county courthouse. Most counties require dog licences and they keep records of everyone who has registered for a license. In Montgomery County, PA, we were able to obtain a list on cd broken down by zip code for the current year. The cost was approximately $200.00. We understand that some courthouses may provide a hardcopy of the list as a courtesy, but that would mean typing in addresses. More manual labor!

After getting the list, we arranged for a postcard to be sent to all recipients on the list. A sample of the postcard can be viewed below.  For printing the postcards in color, we highly recommend Vistaprint.com the quality is amazing and the price is always right. Of course, you can always purchase postcard material from a local office supply store, or cut an 8 1/2  x 11 in fours. We found, however, that the price was agreeable when compared to man hours. Vistaprint.com will also address your postcards for you if you provide an electronic list.

Flyers on telephone poles in town generate a lot of buzz! Putting the flyer inside a plastic sleeve (the kind they sell at office supply stores) helps the flyer keep it's appeal. Color or flourescent colors are always better. Maybe your committee has access to a couple of color printers - this would be much more cost effective than going to a print shop. Below is a sample of a flyer.

Posters in local stores and gathering areas. We created our own posters to match our theme, but AKC provides generic posters that are very sharp, where all you need to do is put your date, time, and location in with marker. Post these at dog grooming places, dog supply stores, bulletin boards at supermarkets, the local WaWa or 7Eleven (or equivalent small food mart). There are many other places to hang your posters, just get the approval of the store owner first, and make sure it is a high traffic area.